Handbook of Consumer Psychology (2^nd Ed.) Marketing and Consumer Psychology Series

The revision of this book contains an updated collection of chapters written by the world's leading researchers in the field of consumer psychology. The Handbook presents a comprehensive overview of latest developments and trends, and includes sections on social cognition, motivation, and social neuroscience, among others. It is appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.

Part I: Consumer Psychology: History and Methods

1. History of Consumer Psychology, 1960 - present

Curtis P. Haugtvedt, Ohio State University, Jeff Kasmer, Kasmer Associates and David W. Schumann, University of Tennessee

2. Research Methods

Paul Herr, Virginia Tech, Frank Kardes, University of Cincinnati, and Curtis P. Haugtvedt, Ohio State University

3. Data Analysis and Study Design: Moderation and Mediation

Dawn Iacobucci, Vanderbilt University

Part II: Social Cognition, Categorization, and Perception

4. Consumer Information Processing

Robert Wyer, HKUST

5. Automaticity

Tanya Chartrand, Duke University and John Bargh, Yale University

6. Category Representation and Category-Based Inference

Barbara Loken, University of Minnesota and Lawrence Barsalou, Emory University

7. The Stereotype Content Model and Consumer Psychology

Susan Fiske, Princeton University

8. Goal Directed Perception

Chris Janiszewski, University of Florida

Part III: Motivation and Time Perspective

9. Self-Regulation

Roy Baumeister, Florida State University and Kathleen Vohs, University of Minnesota

10. Regulatory Focus

E. Tory Higgins, Columbia University and Michel Pham, Columbia University

11. Construal Level Theory

Kentaro Fujita, Ohio State University

Part IV: Attitudes, Attitude Change, and Persuasion

12. Dual Route Models

Duane Wegener, Ohio State University, Curtis P. Haugtvedt, Ohio State University, and Jeff A. Kasmer, Kasmer Associates

13. Consumer Attitudes and Behavior

Icek Ajzen, University of Massachusetts

14 Evaluative Conditioning

Russell Fazio, Ohio State University

15. Implicit Attitudes

Mahzarin Banaji, Harvard University and Anthony Greenwald, University of Washington

16. Attitude Change and Persuasion

Richard E. Petty, Ohio State University, Zak Tormala, Stanford University, Derek Rucker, Northwestern University, and Pablo Brinol, University of Madrid

17. Attitude Ambivalence

Joseph Priester, University of Southern California

Part V: Culture and Self

18. Diversity in Marketing

Jerome Williams, Rutgers University , Jamie Barden, Howard University, Paul White, University of Utah, and Patrick Vargas, University of Illinois

19. Cross-Cultural Psychology

Shinobu Kitayama, University of Michigan, Sharon Shavitt, University of Illinois, and Angela Lee, Northwestern University

20. The Asian Consumer

Bernd Schmidt, Columbia University, and Leonard Lee, National University of Singapore

21. The Hispanic Consumer

David Luna, Baruch College

Part VI: Judgment, Decision Making, and Choice

22. Consumer Choice

James Bettman, Duke University, Mary Frances Luce, Duke University, and John Payne, Duke University

23. Dynamics of Goal-Based Choice

Aylet Fishbach, University of Chicago and Ravi Dhar, Yale University

24. Decision Making and Health

Ellen Peters, Ohio State University

25. Identity and Choice

Christian Wheeler, Stanford University

26. Behavioral Decision Theory

Itamar Simonson, Stanford University

Part VII: Social Neuroscience and Consumer Psychology

27. Consumer Neuroscience

Hilke Plassmann, INSEAD and Carolynn Yoon, University of Michigan

28. Enhancing Influence with understanding from Neuroscience

Moran Cerf, Northwestern University, Eric Greenleaf, New York University, Tom Meyvis, New York University, and Vicki Morwitz, New York University

29. Social and Affective Neuroscience

William Cunningham, University of Toronto

30. Social Neuroscience: What we know and where we need to go

John T. Cacioppo, University of Chicago and Stephanie Cacioppo, University of Chicago

Part VIII: Consumer Well Being

31. Money, Happiness, Affective Forecasting

Daniel Gilbert, Harvard and Michael I Norton, Harvard

32. Material vs. Experiential Products

Thomas Gilovich, Cornell

33. Consumer financial choices and behavior

John Lynch, University of Colorado

34. Consumer Literacy

Madhu Viswanathan, University of Illinois

35. Consumer Psychology and Healthy Eating

Brian Wansink, Cornell University and J. Jeff Inman, University of Pittsburgh

36. Consumer Psychology and Smoking

Connie Pechmann, University of California-Irvine

37. Transformative Consumer Research

David Mick, University of Virginia

Part IX: Sustainability

38. Psychology and Sustainability

Janet K. Swim, Pennsylvania State University

39. Materialism

Marsha Richins, University of Missouri, Aric Rindfleisch, University of Illinois, and James Burroughs, University of Virginia

40. Big (and little) Steps in the Social Psychology of Sustainability

Wendy Wood, University of Southern California

Part X: Consumer Psychology Across the Lifespan/Groups

41. Evolutionary Psychology and Consumption

Vladas Griskevicius, University of Minnesota and Douglas Kenrick, Arizona State University

42. Consumer Socialization

Deborah Roedder-John, University of Minnesota

43. The Aged Consumer

Carolyn Yoon, University of Michigan and Catherine A. Cole, University of Iowa

Part XI: Social Media

44. Extended Self in the Digital World

Russell Belk, York University

45. Social Media and Social Influence

Jonah Berger, Wharton

46. Netnography

Robert V. Kozinets, York University

Part XII: Consumer Psychology and Public Policy

47. Marketing's Impact on Society

William Wilkie, University of Notre Dame and Elizabeth Moore, University of Notre Dame

48. Consumer Research and Public Policy

Joel Cohen, University of Florida

49. Enhancing the Effectiveness of Current Social Marketing Campaigns

Norbert Schwarz, University of Southern California

50. Structural Influences on Consumer Choice

Eric Johnson, Columbia University

51. Marketing and Violence

Brad Bushman, Ohio State University