The Global Football Industry Marketing Perspectives World Association for Sport Management Series
Coordonnateurs : Zhang James J., Pitts Brenda G.
![Couverture de l’ouvrage The Global Football Industry](https://images.lavoisier.fr/couvertures/1317481129.jpg)
In recent years, football?s status as "the world?s sport" has shown little sign of waning. From increasing participation at grassroots levels and to the highly lucrative media rights deals secured by the top elite clubs, the game appears to be thriving as it continues to excite and enthral billions of people around the globe. Nevertheless, there are a number of challenges and opportunities facing the football industry today that warrant further examination.
This book brings together leading international researchers to survey the current state of the global football industry, exploring contemporary themes and issues in the marketing of football around the world. With contributions from Europe, Asia and the Americas, it discusses key topics such as football club management, the economics of the football industry, match-fixing, social media, fan experiences, the globalized marketplace, and the growing popularity of the women?s game.
Offering insights for researchers, managers, and marketers who are looking to stay ahead of the game, The Global Football Industry: Marketing Perspectives is essential reading for anyone with an interest in international sport business.
Section I: Global Football Industry 1. Contemporary Global Football Industry: An Introduction 2. European Grassroots Football: Structural and Managerial Peculiarities 3. Economic Importance of Football in Germany 4. Non-local Portuguese Football Fans and Their Love for ‘The Big Three’ 5. The Driving Forces of Competitive Balance in European Football: A Review of Europe’s Top Leagues 6. Competitive Balance in the Chinese Football League Section II: Marketing Perspectives 7. Psychographic Profiling and Segmenting Major Indoor Football League Fans 8. When the Beautiful Game Turns Ugly: Fan Experiences of Perceived Match Fixing in Football 9. Videographic Analysis of "Weird Guys": What Do Relationships Mean to Football Fans? 10. Comparison of Marketing Approaches in Men’s and Women’s Football Events 11. The Equalizer: Feminist Themes in NWSL Club Marketing 12. General Game Support Programs Associated with Professional Team Sports
James J. Zhang is Professor and Director of the International Center for Sport Management (ICSM) at the University of Georgia in Athens, Georgia, USA
Brenda G. Pitts is Professor of Sport Management and Director of the Sport Business Research Laboratory at Georgia State University in Atlanta, Georgia, USA
Date de parution : 11-2019
15.6x23.4 cm
Date de parution : 02-2018
15.6x23.4 cm
Mots-clés :
Psychological Continuum Model; English Premier League; Adriano M; Lamberti; Sports Club Context; Bastian Popp; Professional Women’s Football League; Becca Leopkey; Women’s Football; Boris Osorio; UEFA Champion League; Brenda G; Pitts; Women’s Professional Football; Brenda Pitts; Sport Management Researchers; Chinese Football League; CB; Chris Henderson; European Football Leagues; Chris Horbel; Sport Consumer; Christian Alfs; NHL; Christoph Breuer; Sport Fan Motives; Craig Hyatt; Portuguese Football; Dan Drane; Game Amenities; Dana Ellis; SC; European football; Bollen Stine Bootstrap Method; German football; FIFA Partner; Glaucio Scremin; Norwegian Clubs; Herbert Woratschek; Large Scale Sporting Events; Holger Preuss; Indoor Football; Iris an der Heiden; Secondary Team; James Zhang; Fan Tourists; Jie Xu; Sport Fan Behavior; Kevin K; Byon; Operative Problem Dimension; Liang Wei; Major Indoor Football League; Mandy Y; Zhang; N; David Pifer; NWSL; Natalie L; Smith; Noah Y; Hsu; Scott Tainsky; Su Liu; Tobias Nowy; Yan Wang; competitive balance; football; football fans; match fixing; soccer; sport management; sport marketing; women's football